Monday, April 3, 2017

Adobe Integrates with HoloLens for Personalized Marketing

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.


The Sensei technology "recognizes faces, makes predictions, and creates elements in photos based its technology," as OnMSFT explains. Incorporating this with the HoloLens will allow marketers to slip on the mixed reality headset and see around them foot traffic patterns and information about each product they focus on, such as what is selling well and what items customers stop to look at. It takes useful data for business and makes it visual and efficient.


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