Monday, April 3, 2017



Following up after an earlier report from Bloomberg on Apple’s behind the scenes efforts developing augmented reality tech, Financial Times is out with a profile today highlighting efforts by Apple, Facebook, and Magic Leap to build AR smart glasses.

Building on Bloomberg’s report that detailed Apple’s team of hundreds of engineers working on augmented reality features for iPhone that could later debut in a glasses product, FT says Apple has been working on the project for over a year and claims a launch is still at least a year away and “perhaps much longer.”


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Apple’s Augmented Reality Debut Will Look More Like “Pokémon” Than Magic Leap
Analysts say Apple may build AR features into iOS that utilize a 3D camera.

When Apple launches its much-anticipated foray into augmented reality, it is likely to start with a version that works on your phone, not on a dedicated headset or pair of glasses, analysts say. Though somewhat underwhelming, it’s a necessary first step for a technology that could eventually transform personal computing. AR technology is meant to superimpose digital imagery over the user’s view of the world through a smartphone camera or a dedicated pair of glasses.